While some video feeds can be found by visiting the
site that hosts them, many more are easier found by
visiting a directory of podcast videos. These podcast
video directories maintain listings of podcasts that have
been submitted to them. They may sort the list
according to region, category, and popularity, helping
visitors find exactly the type of feed they are looking
for. Tech video podcasts can be found, with regular
episodes about technology news. Some video feeds are
experimental podcasts, created by designers interested
in showcasing their work and trying out new forms of
editing and storytelling. There are some feeds that
recreate talk and comedy shows, with interviews every
episode.

A directory of podcast videos can help anyone find new
and interesting podcasts to subscribe to, and it can also
help podcasters advertise their feeds. Rather than
relying on word of mouth advertising and people
stumbling onto the feed, a directory makes it easier for
listeners to find the feed. Directories play the role that
early search engines did, maintaining a list of a
relatively small group of net addresses that otherwise
would not be found.

After looking through a directory of podcast videos and
finding a feed that is appealing, it can be subscribed to
by using a podcast client. A podcast client is a computer
program that checks the RSS file that stores the
information about the feed and downloads the video
files that the video podcast links to. The file can then be
watched by the user on their computer whenever and as
many times as they wish.

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It?s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google?s Adwords. The surge in popularity of Google?s Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

Podcast Alley is a site that catalogs podcast feeds and
provides links to them. Thousands of feeds are
available, from comedy shows to weekly suspense
stories. There is even a podcast featuring a couple that
talks about different wines every episode. Podcast Alley
features the best podcasts on the front page regularly,
along with a short article about the authors and their
work and an interview with the creators.. In addition,
the site keeps a list of the most popular feeds in a
sideline, allowing visitors to quickly see what the
community appreciates.

A visitor to Podcast Alley can search by genre, learn
how to make their own podcast, discuss things with the
community in the forum, and find software related to
podcasting. The sire provides a wide range of resources,
as well as a large quantity (many thousands) of podcasts
that listeners can browse and subscribe to.

Podcast Alley is an example of a podcast directory that
is well run and offers a large selection. The site also has
a strong community that can help visitors find podcasts
on topics that interest them or give them the
information they need to set up their own podcast, and
of course, add it to the directory. Anyone that is
interested in finding great podcasts should take a look at
Podcast Alley and the selction they have.

A podcast feed is a way of sharing files over the
internet. It involves the use of a small, machine
readable file that is regularily updated to reflect changes
in the files available for downloading. The internet
addresses of these files are embedded into the feed file
and can be automatically downloaded when wished. At
this time, podcasting tends to refer to the use of feeds to
share only media files. Podcasting originally occured as
a way to share audio mp3 files, and has only recently
begun incorporating video into podcasts. However, the
technology that allows the files to be shared is not
limited to such media files and there is not reason that
other files may be shared via podcast in the future.

Today, however, a podcast feed tends to refer to the use
of a feed to share media files. Most podcasts are done
with audio files, and the individual files that are created
and shared are called episodes. These audio files may
contain a variety of things; there are music, comedy,
news, technology, even podcasts about wine.
Podcasting, because of the low entry cost, especially for
audio podcasting allows nearly anyone who believes
they have something to say to broadcast it over the
internet. Even more established groups have found that
audio podcasting works well. Some radio stations
podcast portions of their content, sharing it over the
internet to allow listeners who missed a specific show
to catch up on it later. NPR now does this with its news
breaks, and the NPR show “This American Life” offers
a podcast of its shows to subscribers who pay a small
fee.

One of the newer innovations in podcast feeds is the
vlog, or videoblog. These blogs usually contain a feed
that distributes a video, rather than an audio file to feed
subscribers. Although that would not have been feasible
a few years ago, growing numbers of broadband
internet subscribers has meant that most users are able
to download large files, even video files, relatively
quickly. These video podcasts have been readily
accepted by mainstream news organizations. They have
found that podcasting portions of their content is a way
to share their tape and reach a wider audience. The BBC
currently does this with parts of its news content. Pieces
of the news show that is played over the airwaves is
taken and placed online, along with a link to the content
placed inside the RSS feed. Those who subscribe to the
BBC feed can download the news clip and watch in
from the comfort of their home computer.

In the future, podcast feeds may be used for a number of
purposes besides simply sharing media files. Some
analysts predict that the feed system could also be used
to share software updates, or any of a myriad of other
file types. For now, however, podcasting is dominated
by small audio and video files.

While you can sell most things on eBay, quite a few things are banned. If you try to sell any of these things then eBay will remove your auction and all bids will be void.

Here is eBay’s full list of prohibited or questionable items:

Academic Software
Airline and Transit Related Items
Alcohol (also see Wine)
Animals and Wildlife Products
Anti-circumvention Policy
Artifacts
Authenticity Disclaimers
Autographed Items
Batteries
Beta Software
Bootleg Recordings
Brand Name Misuse
Catalog Sales
Catalytic Converters and Test Pipes
Celebrity Material
Charity or Fundraising Listings
Comparison Policy
Compilation and Informational Media
Contracts and Tickets
Counterfeit Currency and Stamps
Counterfeit Items
Credit Cards
Downloadable Media
Drugs & Drug Paraphernalia
Electronics Equipment
Embargoed Goods and Prohibited Countries
Encouraging Infringement Policy
Event Tickets
Faces, Names and Signatures
Firearms, Ammunition, Replicas, and Militaria
Fireworks
Food
Freon and Other Refrigerants
Gift Cards
Government IDs and Licenses
Hazardous, Restricted, and Perishable Items
Human Parts and Remains
Importation of Goods into the United States
International Trading - Buyers
International Trading - Sellers
Lockpicking Devices
Lottery Tickets
Mailing Lists and Personal Information
Manufacturers’ Coupons
Mature Audiences
Medical Devices
Misleading Titles
Mod Chips, Game Enhancers, and Boot Discs
Movie Prints
Multi-level Marketing, Pyramid and Matrix Programs
OEM Software
Offensive Material
Pesticides
Plants and Seeds
Police-Related Items
Political Memorabilia
Postage Meters
Pre-Sale Listings
Prescription Drugs and Devices
Promotional Items
Real Estate
Recalled Items
Recordable Media
Replica and Counterfeit Items
Satellite and Cable TV Descramblers
Slot Machines
Stocks and Other Securities
Stolen Property
Surveillance Equipment
Tobacco
Travel
Unauthorized Copies
Used Clothing
Warranties
Weapons & Knives
Wine (also see Alcohol)

Most of this is very obvious - of course you can’t sell illegal things like drugs, pyramid schemes or stolen goods. Almost everything that is on the list is there because there is law against selling it. Some of the reasons, though, are a little strange.

The ‘autographed items’ entry, for example, doesn’t mean that you can’t sell anything that’s been autographed - it just means that you can only sell it if it comes with a certificate of authenticity. The ‘artifacts’ entry prohibits you from selling Native American graves; ‘celebrity material’ means you can’t sell unauthorised pictures of celebrities; ‘embargoed goods’ means that you can’t sell anything that comes from Cuba? on and on it goes, and most of it you never need to know.

If your chosen kind of item seems to be on the list, though, and you’re concerned that you might not be able to sell it, then check the full list at http://pages.ebay.com/help/policies/items-ov.html to see whether the item is banned entirely or there are just a few restrictions.

eBay says it will remove any items that it believes violate copyright law, but in reality they don’t have that many people to monitor the site. You will generally only find that your auction gets removed if someone decides to report you - and even then, they might not get around to it.

Really, buying and selling on eBay can sometimes feel more complicated than it really is, thanks to all the rules surrounding it - not to mention the jargon. Our next email is a ‘jargon buster’, to help you learn the language of eBay.

Over the years, eBay has introduced all sorts of different auction types, in an effort to give people more options when they buy and sell their things on eBay. There are many people who don’t like the idea that their item might sell for a far lower price than they intend. Equally, there are people who have hundreds of the same item and don’t want to sell them individually. This email gives you an overview of the different kinds of auctions and how to spot them.

Normal Auctions.

These are the bread-and-butter of eBay, the auctions everyone knows: you bid, others outbid you, you outbid them, and the winner gets the item. Simple.

Reserve Auctions.

Reserve auctions are for sellers who don’t want their items to sell for less than a certain price - a concept you’ll know about if you’re familiar with real auctions. They work just like normal auctions on eBay, except that you will be told if your bid has not met the reserve price set by the seller. If no-one is willing to meet this price, then the auction is cancelled, and the seller keeps the item.

You can spot these auctions by looking out for ‘Reserve not met’ or ‘Reserve met’ written next to the current bid on an item’s description page.

Fixed Price (’Buy it Now’) Auctions.

Buy it Now auctions can work in one of two ways. A seller might add a Buy it Now button to a normal auction, meaning that you can choose either to bid normally or to simply pay the asking price and avoid the whole bidding process. Some sellers, though, now cut out the auction process altogether and simply list all their items at fixed price. Recently, eBay added a twist to fixed price auctions: the ‘best offer’. This means that you can negotiate a price to someone who offers their items using Buy it Now, which could be a great way to get a bargain on things that don’t seem to be selling.

Fixed price auctions are easy to spot, as they have a little ‘Buy it Now’ logo either next to or instead of the current number of bids on the search listings page.

Multiple Item (’Dutch’) Auctions.

These are auctions where a seller is selling more than one of a certain item. Dutch auctions can be done by bidding. Buyers bid a price and say how many items they want, and then everyone pays the lowest price that was bid by one of the winning bidders. If you have trouble getting your head around that, then don’t worry - everyone else does too! These auctions are very rare.

What is more common is when a seller has a lot of one item, and lists it using a combination of two auction types: a multiple-item fixed price auction. This just means that they say how many they have, and offer them at a fixed price. You can enter how many you want and then just click Buy it Now to get them.

After all this, you might find yourself facing a dilemma: when you have the option, should you bid, or should you just use Buy it Now and save yourself the hassle? That’s what the next email will be about.

If you know what you’re doing, you can quickly find what you’re looking for on eBay - and the more you know about how buyers find you, the easier you’ll find it to be found. Here are a few golden searching rules.

Be specific: If you’re searching for the first edition of the original Harry Potter book, you’ll get further searching for ‘harry potter rowling philosopher’s stone first edition’ than you will searching for ‘harry potter’. You’ll get fewer results, but the ones you do get will be far more relevant.

Spell wrongly: It’s a sad fact that many of the sellers on eBay just can’t spell. Whatever you’re looking for, try thinking of a few common misspellings - you might find a few items here that have slipped through the cracks.

Get a thesaurus: You should try to search for all the different words that someone might use to describe an item, for example searching for both ‘TV’ and ‘television’, or for ‘phone’, ‘mobile’ and ‘cellphone’. Where you can, though, leave off the type of item altogether and search by things like brand and model.

Use the categories: Whenever you search, you’ll notice a list of categories at the side of your search results. If you just searched for the name of a CD, you should click the ‘CDs’ category to look at results in that category only. Why bother looking through a load of results that you don’t care about?

Don’t be afraid to browse: Once you’ve found the category that items you like seem to be in, why not click ‘Browse’ and take a look through the whole category? You might be surprised by what you find.

Few people realise just how powerful eBay’s search engine is - a few symbols here and there and it’ll work wonders for you.

Wildcard searches: You can put an asterisk (*) into a search phrase when you want to say ‘anything can go here’. For example, if you wanted to search for a 1950s car, you could search for ‘car 195*’. 195* will show results from any year in the 1950s.

In this order: If you put words in quotes (”") then the only results shown will be ones that have all of the words between the quote marks. For example, searching for “Lord of the Rings” won’t give you any results that say, for example “Lord Robert Rings”.

Exclude words: Put a minus, and then put any words in brackets that you don’t want to appear in your search results. For example: “Pulp Fiction” -(poster,photo) will find items related to Pulp Fiction but not posters or photos.

Either/or: If you want to search for lots of words at once, just put them in brackets: the TV example from earlier could become ‘(TV,television)’, which would find items with either word.

Don’t get too tied up learning the ways of the search engine, though: a surprising number of eBay users don’t search at all, preferring to look through eBay’s category system and save their favourites in their browser. The next email will show you how to make sure these people can find you too.

If you would ask this question, ?Which one is more important ? the mailing list or the product?? any savvy marketer would answer you, ?The mailing list?.

Principally, any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand or your business if you would like to call it.

If you frequent the Joint Venture forums and membership sites of any kind, you will find that product and service owners need mailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to.

And if you are a mailing list owner, you do not have to necessarily make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return of commissions, recurring or not.

Most of the biggest success web businesses on the Internet today often establish the mailing list (or subscribers) first before the product. One fine example is Friendster.com.

Friendster.com, in the nutshell, is a website that connects friends and potential friends from around the world through a free membership access.

While Friendster.com does not make money from the number of members who join the site, the business makes money from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members Friendster.com has recruited.

This business is perfect example that demonstrates why every business should establish a need or demand before the product itself, and why you should do the same, whether you run a friends site or not.